We created storyboards with solutions like an app, a wearable, and a physical device. We decided a mobile application would be the simplest, most accessible platform, as it prevents the need to purchase additional equipment.
Bringing Roadie to Life
To define the app, we created an information architecture diagram. As we refined our concept, it became clear that the app would utilize machine learning to give users better suggestions over time. We decided that giving an identity to our AI would help us brand and explain our product.
Thus, Roadie was born. To explain how Roadie creates suggestions, we created a graphic.