I took on defining our visual design and branding
for this project. For an app centered around government, my first instinct was to match our primary colors to those of the two major parties. However, I didn't want to create or reinforce bias
in our young users. In the spirit of bipartisanship, I chose the result of mixing red and blue — purple.
For our dark swatches, I chose a purple-tinted black, thus avoiding true black
In the learning module of our app, illustrations accompany a story to keep users engaged. I defined the style of these illustrations to be simple but interesting and colorful without being over the top, as many apps for kids are.