Dub City Bhangra

Rebranding a dance team.

ROLE Visual Designer
TEAM Arsh Saroya, Adam Mirza
TIMELINE September 2017

The Brief

My partner Adam and I were approached by Dub City Bhangra to create a new logo for the dance team that would reflect the team's switch from a folk dance style to a modern one. We were asked to incorporate the Space Needle to maintain ties to the team's Seattle hometown.

Sketches

After creating moodboards, Adam and I individually sketched out a variety of concepts and presented the best three to our clients. With their feedback, we moved forward with a crest based design.

First Draft

Next, my partner and I each vectorized our take on the crest concept and presented each of our versions to the client.

Second Draft

After checking in with our clients, Adam and I individually refined our concepts further. This second draft was focused on creating colored versions of the mark and refining typography.

Final Mark

The final mark was presented in various color schemes with versions of varying orientation and accompanying type.